The Effects Of Television On Children s Language Learning

Abstract In this study we will look at how television affects children’s language learning. This study is to reveal different ways on how children are exposed to television and how it is caused by their language development, cognitive development and even cognition. There has been previous research of studies that look up television viewing among children has being an issue and it is found that it affects their development. This problem has been increasing as number of hours that children sit and watch television. This paper will discuss the issues of television exposure to young children and how it affects their language learning.The purpose of this study is to help parents and educators that television can affect young children by watching television. How does television affects children’s language learning development? Introduction Television has a great effect among young children. As today there is a lot of information that is deliver to the public in via technology. With the emergent of the media and the production of various programs, television has caught attention to most people in today’s society.The use of television by young children particularly has raise to debates and concerns to many researchers due to access of various types of information that could affect children’s development and learning. By now, most of parents heard about studies that gives them the idea that exposing television to young children because it affects children’sShow MoreRelatedTelevision Can Accomplish Education Through TV Essay examples1147 Words   |  5 PagesTelevision Can Accomplish Education Through TV Problems with kids and television have existed since the invention of this media instrument. For example, parents are concerned with the number of hours children spend in front of the television, as well as the amount of violence represented in different programs. Most important, parents are speculating as to what educational value TV actually has. 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Environmental Protection Agency Essay - 1036 Words

1) When was the environmental protection agency (EPA) formed? - 1970 What events prompted its formation? - The U.S. was rocked by a series of waste land toxic materials, the earths automatic, self-cleansing, life support systems became increasingly threatened and consequently people from all walks of life and from every part of the political spectrum were expressing their anxieties on the streets and this happened to b the largest public American demonstration ever seen in America. Hence prompting President Richard Nixon transmitted Reorganization Plan No. 3 to the United States Congress by executive order, creating the EPA as a single, independent agency from a number of smaller arms of different federal agencies. 2) How did†¦show more content†¦- The citizen suit provision of the Clean Water Act is an important tool to protect and improve rivers, creeks, streams, and wetlands especially as state agencies may not have the resources to conduct regular water quality monitoring on every water body. Citizen involvement in monitoring and reporting pollution problems is key to watershed protection; hereby helping the government enforce the laws. 4) The expression â€Å"canary in the coal mine† means an early warning of danger. (Coal miners would carry canaries or small animals with them into mines to detect deadly but odorless and tasteless methane gas.) a) To what does the expression â€Å"canary in the coal mine’ apply in poisoned waters? 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Importance of Sex Education Essay Example For Students

Importance of Sex Education Essay Let American Consumer Counseling Help you Get Out of Debt! Importance of Sex Education HIGH SCHOOLS MUST PROVIDE YOUNG PEOPLE WITH ADEQUATE SEX EDUCATION BECAUSE IGNORANCE CAN BE HARMFUL The largest gulf of understanding still remains between the parents and the youth especially in the area of sexuality. Sex is a natural part of life, and when questions arise, they can be discussed in a matured way without condoning certain behavior. Relying to that, we realize that sex education is important to be inserted in a persons life. Therefore, sex education in high schools is very necessary for youngsters to acquire information, form attitudes, beliefs and values about identity, relationships and intimacy. Sex education also encompasses sexual development, affection, body image and gender roles. In other words, it is about learning how we grow, reproduce and change over the years. It also includes a positive view of sex and the safety involved on sexuality. Regarding to the importance of sex education, I want to state my stand here that I strongly agree that High schools must provide young people with adequate sex education because ignorance can be harmful. Sex education in high schools helps young people to be more prepared for life changes such as puberty, menopause and aging. Sex education can develop skills and self esteem to help students enter adolescence. It helps them in knowing that the sudden few changes are okay and normal. For example, girls would not get shocked, panic and afraid at their first menstruation once they already had the knowledge about it. Young people can also learn to appreciate and recognize their own sex: bodies just as good, beautiful and special as other Gods perfect creations. Moreover, it delivers confidence on them to value themselves and others. Sex education helps them understand the place of sexuality in human life and loving other people. They will learn to enjoy their sexuality, behave responsibly within their sexual and personal relationships. Youngsters are usually very curious to know all new things that came up to them especially abstract things such as sex. Despite that, sex education plays a major role in addressing concerns and correcting the misunderstandings that the youngsters may have gained from sources such as the media and their peers. In addition, they will learn to make decisions that respect themselves and others by taking account the possible consequences. For instance, youngsters will be more matured, responsible and social ills can also be reduced. Furthermore, research had shown that children that are subjected to sex education are more apparent to practice safer sex. Some people might say that sex education could influence premarital marriage, leading to the increment of unwanted pregnancies. Conversely, a survey done in 1987 had shown that girls who were not educated about menstruation and sexual activity were much more likely to become pregnant during their teen years. There was also a statement from the Government Review of National and International Research in London that identified high school sex education as being effective in reducing teenage pregnancies. Based on the facts given, it clearly proves that sex education does not lead youngsters to social ills such as unwanted pregnancies. However, a slight problem might arise since sex education might be a new subject or program in most high schools. Therefore, the program should be planned carefully in conjunction with those who will participate and the parents. The program instructors also ought to receive adequate training and equipped with the required skills and knowledge to support the personal and social development of young people through sex education. Michael Crichton Climate Change Essay This is to ensure the students that are our future generations will be well prepared to stand up against all the unexpected obstacles in their future. After all, Education does not hurt, but ignorant does. Written by, HAZHAR BIN MUHAMAD HANIP Kuala Lumpur, Malaysia. 15.10.1998 19 years old Social Issues .

The Night Sky Essays - Planetary Science, Terrestrial Planets

The Night Sky Long ago, people looked into the night sky and wondered what they were looking at? How far away are those twinkles in the sky? Could they all be stars, or maybe, could they be something else? What makes certain lights brighter than others, and how does distance affect their intensity? These questions and other interesting facts will be reviewed in the following pages. One of the most common curiosities regarding the night sky is distance, which can be very hard to determine. Because space is so vast, scientists must use mathematical methods to determine how far away, how large, and how bright something actually measures. However, because of the constantly changing position of Earth and the solar system in relation to the galaxy, and the incredible distances that separate objects in space, scientists have developed a different standard unit of measure. The most common unit of measure is a light year. ?A light year is the distance that light can travel in one year? (Giancoli 1000). Using very sophisticated tools, scientists have measured the speed at which light travels and have found the distance in one second to equal 3 x 10^8 meters. From this discovery, they have the ability to determine that one ?light minute? equals 18 x 10^9 meters, which calculates one ?light year? to equal 9.46 x 10^15 meters (roughly 10^13 kilometers). To promote a better picture of how far ten trillion kilometers stretches, imagine the distance between the earth and the moon to measure 384,000 kilometers, or 1.28 light seconds; the distance between the earth and the sun is 150,000,000 kilometers, or 8.3 light seconds; and the distance from Earth to the farthest planet, Pluto, measures 6 billion kilometers or 6 x 10^-4 light years. To envision the almost unimaginable distances of space, the closest star to the sun, Proxima Centauri, is 4.3 light years away, which is over 10,000 times farther away than the most distant planet in Earth's solar system (Ibid). Of all the distant objects that are seen in the night sky, the closest objects to Earth are planets. There are a total of nine planets in the earth's solar system, including Earth, along with a few other stellar objects, such as comets, that pass by every so many years (Ridpath 59). The planets vary greatly in size and composition. Some that shine very brightly can be seen all year round, while others are very hard to locate and distinguish. The order of the planets in the solar system goes as follows: Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, and finally Pluto (Ibid). Mercury, the smallest planet in the solar system, has a diameter of only 2,900 miles. This first planet is solid with very little atmosphere and has only six percent the volume of Earth. Mercury's mass, however, is not known since there are no satellites, or in other words, moons orbiting the planet, that would reveal its gravitational influence upon them . If there were moons orbiting Mercury, then they could help us in determining the planet's mass by using Einstein's Universal Law of Gravitation. However, even without the moons, scientists have been able to estimate its mass to be about four percent of that of the earth (Pickering 44). Mercury can be seen in spring and fall, at sunrise or sunset, which is when it is at its greatest distance from the sun. It can only be seen for a short period of time, though, and is very near the horizon even when it can be seen (Pickering 46). The next planet is sometimes known as ?the Morning Star? because it is the brightest object in the night sky. Because of Venus' rapid orbit of the sun, every 225 days, the time of year that it can be seen varies from year to year. Venus is so easily visible because it is incredibly bright compared to normal stars. At its brightest angle, Venus can be up to 4.4 times brighter than Sirius, the brightest star in the night sky. Venus has a diameter of 7,700 miles, and is very comparable to the size of Earth. Its mass is 82% of that of the earth's and its gravitational pull is 89% the strength of the earth's (Pickering 47). Even though the proportions to Earth are so close, Venus has one very distinct difference, and that is its atmosphere. Venus' atmosphere is so dense that it actually hides the surface of the planet completely and permanently.

George W. Bush - State of the Union Address 2008 free essay sample

Attitudes towards woman at the begging of the twentieth century Essay Example

Attitudes towards woman at the begging of the twentieth century Essay Example Attitudes towards woman at the begging of the twentieth century Essay Attitudes towards woman at the begging of the twentieth century Essay Essay Topic: Literature The Inspector starts his enquires with Mr. Birling, who is a prosperous business manufacturer. He is not from the same social class as his wife, Sybil. He is confident but betrays his lack of social graces, we see this when his wife corrects him, Arthur, youre not supposed to say such things We can also see that Mr. Birling is aware of business advantages from the union of the two families. Mr. Birlings business aspirations come into the open when he tells Gerald about his knighthood, theres a fair chance that I might find my way into the next Honours List. Just a knighthood, of course. These are all good examples of how being higher up the social hierarchy in this era was regarded as being extremely important. Mr. Birling also shows us the attitude towards women at the time. His involvement with Eva Smith goes back two years. He employs hundreds of women so is obviously a successful businessman. He sacked her because she asked for a pay rise; he did it without consideration of personal consequences for Eva Smith and refuses to accept responsibility. As his impatience grows we see his true colours, obviously it has nothing whatever to do with the wretched girls suicide. This is a good example of how women in the lower or working class meant nothing to the upper class. He does not seem to be at all bothered about what has happened to this girl and finds it all a complete nuisance. We also see later on that the only reason this was a nuisance is because if it were to get out in the open it would be a great threat to the chance of Mr. Birling getting a knighthood. This once again shows how important climbing the class hierarchy was to people of this era, even more important than a womans life. The next person the Inspector questions is Sheila. Sheila tried an item of clothing on in the shop where Eva worked but it didnt suit her. I caught sight of this girl smiling at Miss Francis and I was absolutely furious. So she went to the manager and said that Eva had been impertinent. Furthermore that Eva must be sacked immediately otherwise she would persuade her mother to shut her account with them. Obviously her mothers account was worth a lot more to the company than one working class girl. She did this out of jealousy, embarrassment and vanity, which we later go on to see is similar to her mother. Afterwards though she feels upset and guilty. This once again shows that the attitudes towards women especially in the lower class were poor ones. Next the Inspector questioned Gerald, Sheilas fianci. He had an affair with Eva, but she had changed her name so he knew her as Daisy Renton. His affair with her gave him sex and a sense of being a hero. This affair is not criticised by Sheilas parents though as in that time this was a thing that higher-class men would often do. He is embarrassed, defensive and looks for ways out of feeling guilty. Gerald suggests, young women ought to be protected against unpleasant and disturbing things which is quiet ironic considering he cheated on Sheila and used Daisy as a prostitute. From the way he treated these two women we can see that he did not have a lot of respect for either of them. This was often the case in this era, men went around doing as they pleased and the women were just seen as second-class citizens who could be treated however the men pleased. Mrs. Birling is the next one to be questioned by the Inspector. Mrs. Birling met Daisy when she came to Mrs. Birlings womens charity asking for help. She needed help, as she was unemployed, homeless and pregnant. Mrs. Birling refuses to help Daisy, she says that she was personally insulted and lied to. Just like Mr. Birling she is angry and refuses responsibility. We see that people in the higher class had the right to decide whether or not the lower class deserved help and whether or no they were telling the truth. Mrs. Birling puts her foot in it firstly when she says, I blame the young man who was the father of the child she was going to have. If, as she said, he didnt belong to her class, and was some drunken young idler, then thats all the more reason why he shouldnt escape. She then goes on to say, hed be entirely responsible and that he ought to be dealt extremely severely. We then go on to see that the man she is talking about is in fact her own son Eric. The I So from the source we can learn that Polly Nicholls murder consisted of extraordinary violence. Inspector ends his enquires with Eric, who got Daisy pregnant. The fact that once more Daisy was used as prostitute, and also used for a mans pleasure and then dropped when he felt like it. He got her pregnant and although he did try to help her afterwards by giving her money other than that he made no real effort to help her. This once again shows how being a lower class woman in this era was just about as low as you could get in the class hierarchy. Afterwards he does realise though what he did was irresponsible and he does feel guilty for it. Like Sheila he also wishes that the others would take responsibility for their parts leading up to the death of Daisy. In conclusion we can see that An Inspector calls tells us a lot about the class hierarchy and attitudes towards women in the begging of the twentieth century. We see that women were treated very badly by men and sometimes even by other women who were in higher classes to themselves. We also see how the higher up you were in the class system the easier it was for you and the easier it was for you to get your own way in matters.

Corporate business management Essay Example | Topics and Well Written Essays - 750 words - 1

Corporate business management - Essay Example political, economic, and social implications that change will result to also needs to be identified and enumerated to ensure the success and development of the organization as well as the welfare of the general public. Moreover, it is the hospital’s management philosophy that seeks to integrate all organizational functions such as marketing, finance, design, engineering, production, customer service, and others to focus on meeting patients needs and organizational objectives (Hashmi, 2000). A considerable number of companies have developed into an essential part of the period of global competition, increasing development, improved business paradigms, and corporate reorganization. The continuing transformation from the traditional industrial framework with its hierarchical companies to a worldwide, knowledge-founded financial system and intelligent corporations necessitates human resource purposes to realign and relocate itself. The development of Lean Quality Management System of the hospital is one of the quality management approaches that address the business setting at present. It was developed to (1) save thousands of dollars each year by avoiding the waste associated with a paper quality system, (2) harness the creativity of employees while maintaining control of their projects, (3) perform tasks that are clearly assigned, defined, communicated and focused, (4) spend less time managing the quality system and more time improving the value stream, (5) reduce training costs by integrating procedures with training, (6) provide a management system that provides the who, what and when, and (7) provide the metrics to drive your organization to ever-higher levels of performance and success which works just as well for small as large companies (Lean Software Quality Management). Perhaps, the hospital may want to initiate a management system and strategy that could maintain the organization’s capability, strength and competitiveness. It is important that the

Case study and analysis Example | Topics and Well Written Essays - 250 words

And analysis - Case Study Example Frozen food is also brought in from the kitchen and taken upstairs to the loft where the customers are seated (http://www.rom.on.ca/en/visit-us/shopping-dining/food-studio-caf%C3%A9). On the other hand, c5’s seating arrangement is in a lounge and there are no open spaces to view the kitchen. The lounge is however free from the kitchen noises as it uses a conventional system where the kitchen is far away from the lounge itself. c5 opens from Monday to Sunday between 11am and 3 pm but also has evening services where they have no minimum fee for food and beverages and the charges usually are $1000. According to the Royal Ontario Museum website, both food cafà © and c5 restaurant lounge offer great services including provision of 10% discount to the ROM (Royal Ontario Museum) members (Royal Ontario Museum, n.d., Shopping and Dining). The c5 restaurant lounge website (http://www.c5restaurant.ca/) portrays the restaurant seems as being more elegant and hence will attract highly rated and elegant clients and especially so because of their scenic location (at the pinnacle of the Michael Lee-Chin Crystal with its amazing architecture). It is designed in a lounge manner hence offering privacy, comfort, superb atmosphere most rich and highly classed people normally require and their menu is also on the elegance side (Medicoff, 2007). On the other hand, food cafà © seems to be a food court that is attended by â€Å"the common man† who is mainly in a hurry and does not mind the location, seating arrangement or comfort as long it is convenient enough to grab a quick bite and leave. This is the exact reflection of this cafà © with its open loft space seating around 350 people hence no privacy or comfort, there is noise from the open kitchen and a lot of diners and hence their equipment does not fully serve the pur pose and they may require to expand on their space especially during the peak season where there are many people and less production equipment to serve

Cyber Attacks and Security Research Paper Example | Topics and Well Written Essays - 1000 words

Cyber Attacks and Security - Research Paper Example This type of cyber attack constitutes the insertion of a computer virus into the end user’s computer, which will ensure that the information used and stored by the user is monitored. This privacy violation is usually perpetrated with the use of spyware, which is usually undetectable by the end-user of the computer. The spyware is downloaded into the user’s system without express knowledge or authorization, and is later used to gather information about the user. Even though this type of attack is not usually malicious, it is used to gather information about the user; information that is then transmitted to the perpetrator. The main aim of this cyber attack is two-fold; monitoring the general movements and procedures of the intended victim, and copying and transmitting information about the user to the perpetrator. The main benefit derived is usually financial, since the information can be used to access financial data and storage, or can be used by a rival organization t o gather product or financial information about another competitor. The second constituent of cyber attack is usually malicious and intended to cause harm to the targeted victim (Lipson, 2002). For example, the perpetrator of this cyber attack can sue a virus that disable the usability of a computer in a network or the network in its entirety. In this case, a computer virus is introduced via an existing network, and contrary to the first example, is used to disrupt the working of the computer. This can be done through continued spamming of the user, or by causing a crash or denial of service to the user. The usual result of this type of cyber attack is the denial of service to the user, possible loss of time and earnings, and the disruption of normal working procedures by the affected person. The third and worst form of cyber attacks is when it is used by conventional terrorists to achieve their means, for example, when the Internet is used to disrupt the functioning of a countryâ⠂¬â„¢s systems (BNAC, 2007). This is usually done through the disruption of the provision of public services, for example, the use of cyber crime to disrupt the functioning of a power grid. This means that online terrorists use the Internet to weaken the infrastructure of a country by stopping or disrupting the provision of normal services. In this case, a country can be severely weakened if terrorists use a series of attacks to disrupt key parts of the economy, for example, disabling electricity provision, water provision, and the coordination of health systems (Cashell, Jackson, Jickling, and Webel, 2004). Even though these kinds of attacks are rare, countries have taken a number of steps to ensure that they never happen, since it leads to a possibility of completely weakening state systems. In the recent past, there has been an increased call for the government to respond to cyber attacks targeting the country with conventional weapons. The main reasoning behind these calls is th at cyber terrorism qualifies to be called terrorism, and since the government is obligated to prevent terrorism, conventional weapons should be used (GFI, 2011). However, a more reasonable reaction to cyber attacks is based on preventing the future occurrence of the attacks. Many organizations would find it hard to recover from a cyber attack aimed at crippling operations; therefore, it is advisable that these firms avoid the attacks. It is evident that, since cyber attacks are mainly

Systemic Inflammatory Response Syndrome (SIRS)

Systemic Inflammatory Response Syndrome (SIRS) Nguyen Ngoc Gia Linh Case Study the Wasp Sting Wasps are the order Hymenoptera family which contain venom and poisonous substance can have transmitted to human through a sting (Carl and Max 2016). A 10- year- old girl in the case was stung by a wasp while playing at school. For approximately 20 hours, she had an asymptomatic that includes sharp pain, burning in the initial sensation, redness, swelling and itching. Because the wasps venom contains phospholipase A, phospholipase B and mastoparan peptide which effect directly to mast cell degranulation and also release of histamine. In addition, ischemia increases the inflammatory response with subsequent vasodilation and increases capillary permeability with redness at the site of the sting to the patient (Carl and Max 2016). Unfortunately, the patient passed away on day 5 due to systemic inflammatory response syndrome and hypersensitivity. This report will focus on explanation of the innate immune reaction which can disrupt the normal function of each the several stated physiologi cal systems during the development of systemic inflammatory response syndrome (SIRS). An innate immune system is the adaptive immune responses which can be maintained activation of a pathogen and made of defences against infection (KhanAcademy 2014). There are many types of cell in the innate immune system in order to work together for defendant and protection human body. However, the progression requires in both elements of cellular immunity and humoral immunity. The cellular components consist of lymphocytes with both T cells (CD4+ and CD8+) and B cells; macrophages; and mast cells. On the other hand, the humoral factors include immunoglobulin E (IgE) and cytokines (Carl and Max 2016). Moreover, the group of blood protein act as disruption of the membranes microorganism to produce an inflammatory response and to arrange the forces of the adaptive immune system (Alberts et al. 2002). In this situation, the most influence is mast cells which are found in mucous membranes, connect tissues to heal wound and defence the pathogens via the inflammatory response. Basically, when mast cells are activated, the particle cytokines are released during this process which contains chemical molecules such as histamine, phospholipases, and neurotoxins to produce an inflammatory cascade and act as messenger service or warning for circulating threats (Zhang and An 2009). Some of the venoms of hymenopterous insects include bees, wasps which contain some of the enzymes such as small proteins and peptides; phospholipases and histamine (Voronov et al. 1999). Histamine is going to play a pathophysiological regulatory role in cellular for binding four subtypes of G-protein-coupled receptors (GPCR). Furthermore, histamine produces many of the effects of inflammatory and hypersensitivity that affect increased vascular permeability and smooth muscle contraction. Some above classic symptoms lead to the signs of allergic reaction which cause inducing increased blood flow from capillaries into the tissues and vasodilatation (Benly 2015). In addition, smooth muscles are arou nd the trachea that is contracted by histamine to make difficulty breathe or suffocation (Lauren 2012). However, the dangerous circumstance with the patient makes lots of IgE antibodies in response to wasp toxins that can cause triggers degranulation of mast cells. In such a case, the release blood fluid into the tissues reduces the blood volume that the heart induces inefficiently pump and create a heart attack. The innate immune response such as systemic inflammatory response syndrome-SIRS disrupts the homeostatic function of following three main systems that include respiratory system, cardiovascular system and renal system. Firstly, a girl patient was diagnosed with SIRS that include reference to acute respiratory distress syndrome (ARDS) or acute lung injury (ALI). ALI and ARDS occur on hypoxia, hypercapnia, acidosis and pulmonary hypertension. These were defined a pulmonary endothelial dysfunction that caused alveolar oedema because of high protein secretion and phagocytic immune cells (Janet et al. 2014). The activity of neutrophils are increased the high concentrations of pro- inflammatory cytokines to migrate damaged endothelium that influence alveolar denudation damage the basal membrane (Janet et al. 2014). Neutrophils are in the lungs which effect of IL-8 and the concentration of cytokine in patients with ARDS is correlated with mortality. Blood carries oxygen and other essential substances to your organs and tissues. However, when the gas exchange functions are failed in oxygenation and carbon dioxide elimination, these are classified hypoxia and hypercapnia. Hypoxia is characterised by an arterial oxygen tension (PaO2) which is lower than 60 mm Hg. Hypercapnia respiratory failure is characterized by a PaCO2 that is higher than 50 mm Hg (David 2000). On the other hand, the decreased blood supply to various cells and tissues due to tissues hypoxia that leads increase in respiratory rate to take in more oxygen. Consequently, the patient was increased respiratory rate of 59 breaths per minute (normally breath rate is 15- 30 breaths per minute with 6- 10 years old) (Edward 2015). Normally, the blood oxygen saturation is 95%- 100%, but the patient got below 90% oxygen. There must not be able to take up the oxygen for inhaling and carbon dioxide for exhaling. In addition, the lungs in ARDS also affect to brain functions that the patient becomes confused and disor iented. In this conditions, concentrating ability are impaired and it also lost awareness of time and place because blood flow significantly reduce and the ability of oxygen absorption is also limited. In this case, the girl administrated of chlorpheniramine maleate which had some of the side effects such as drowsiness, dizziness, or headache. Moreover, certain human disorders are attributed to the activity of the immune system that is commonly known as hypersensitivities. Both the heart and blood vessels are sensitive to cause vasodilatation in SIRS that act on histamine H1-receptors of dilation in blood vessels. In hypovolemia, tachycardia is initiated as a response in acting on H2- receptors where the blood volume decreases (Benly 2015).When the patient suffers around 124 beats per minute in heart rate and the vasoconstriction decrease which is moderate tachycardia or known as stage 3 of hypovolemic shock. As a result, the patients exhibited a weak peripheral pulse and an unrecordable blood pressure because the ventricles do not have enough time to fill with blood before heart contracts. In systemic inflammatory response syndrome (SIRS), organ dysfunction and high- risk factors for multiple organ failures influent renal failure. The circulatory dysfunction of acute renal failure is involved both vascular and tubular factor that reduce in renal blood flow with falling oxygen and substrate delivery to the tubule cells (Robert et al. 2004). On the other hand, the creatinine will be released by the muscle cells and transported to the kidneys to be excreted from the body in urine. The kidney failure causes high urinary creatinine level and obstructions within the urinary tract. Base on all the symptoms, the girl is immediate hypersensitivities, which is severe response to an antigen. Sensitization to an allergen during the initial exposure leads to the production of large immunoglobulin E (IgE) which is mediated release of histamine and other mediators from mast cells and basophils (Frederic et al. 2015). Moreover, the patient used two kinds of drugs: chlorpheniramine maleate and dexamethasone, which did not work with patients symptoms. Chlorpheniramine maleate is the most widely used of the classical antihistamine that used in allergic reactions. And, dexamethasone is investigated that the effect of glucocorticoids and blocked a natural chemical during an allergic rejection. However, hypersensitivity is a contraindication in both dexamethasone and chlorpheniramine maleate, so the patient should not take these when she has serious symptoms (TabletWise). Basically, there is no cure for hypersensitivity disease but the treatment strategy is controlling the symptom. Although type I hypersensitivity reactions can cause significantly inconvenience in terms of their signs and symptoms. However, the most important medication has been shown to use along with emergency medical treatment of hypersensitivity that is epinephrine (Becky 2015). Epinephrine is in a class of medications called ÃŽÂ ±- and ÃŽÂ ²-adrenergic agonists which it works by relaxing the muscles in the airways and tightening the blood vessels. Normally, it is injected at the first sign of a serious reaction subcutaneously (under the skin) or intramuscularly (into the muscle). It should inject when patient is suspected about some serious signs of allergic reaction include itching, swelling, skin redness, fast heart beat, weak pulse, confusion, and losing control of urine (Epinephrine Injection). References: Alberts, B., Johnson, A., Lewis, J., et al. (2002) Innate Immunity. in Molecular Biology of the Cell. 4th edition. [online] available from https://www.ncbi.nlm.nih.gov/books/NBK26846/ > [22 March 2016] Benly, P. (2015) Role of Histamine in Acute Inflammation Journal of Pharmaceutical Sciences and Research [online] avalible from http://www.jpsr.pharmainfo.in/Documents/Volumes/vol7Issue06/jpsr07061526.pdf > [22 March 2016] Becky, B. (2015) Immediate Hypersensitivity Reactions Treatment Management. Medscape [online] available from http://emedicine.medscape.com/article/136217-treatment > [22 March 2016] Carl, A., and Max, V. (2016) Wasp Stings: Background, Pathophysiology, Epidemiology. Medscape.com. [online] available from http://emedicine.medscape.com/article/169324-overview#a6 > [22 March 2016] Edward, C. (2015) Normal Vital Signs Medscape [online] available from http://emedicine.medscape.com/article/2172054-overview > [22 March 2016] Innate immunity (2014) KhanAcademy [online] available from https://www.khanacademy.org/test-prep/mcat/organ-systems/the-immune-system/a/innate-immunity > [22 March 2016] Janet, M., Mark, J., Yen, C., Antonio, B., Karim, B., Elizabeth, J., Leo, K., Paul, K., Richard, J. (2014) The systemic immune response to trauma: an overview of pathophysiology and treatment. The Lancet [online] available from http://thelancet.com/journals/lancet/article/PIIS0140-6736(14)60687-5/fulltext > [22 March 2016] Zhang, J and An, J. (2009) Cytokines, Inflammation and Pain. HHS Public Access [online] available from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2785020/ > [22 March 2016]

Food Warning Labels

Warning Labels Sergio Mansilla Devry University People know what are they exactly they are eating? No because there is no warning labels in the food packages. Same may oppose my position. To argue that warning labels are necessary for fast food. It would cause consumers to think twice before they decide to eat fast food. However, my research has says warning labels should be on food and help people understands what they are eating. â€Å"Americans continue to face many challenges as they debater these important issues and aim to make the food supply as safe as possible†.Warning labels should be including in food packages because they will help people take control of what they consume and food industries will have to provide healthier options. People will become more aware of what they are eating if there are labels on food packages. It would help them be more involved in what they eat. And with food labels they will be more educate know more about the facts on the nutrition la bel. In this book by Victoria Sherrow are a published author and an illustrator of children’s books and young adult books.Some of the published credits of Victoria Sherrow include Jonas Salk: Beyond the Microscope (Makers of Modern Science), about food safety (2008) it touches on an issues how important is labeling laws. They say that currents laws give food product companies too much give discretion, in terms that what they are list and how they are listing it. One contentious area is involves labeling genetically modified the GM foods. Publication of the FDA stated that labeling is required for information that is material, to avoid false misleading statements (Sherrow 2008).This means that the food labeling is required for most prepared foods, such as breads, cereals, canned and frozen foods, snacks, desserts, drinks. Nutrition labeling for raw produce fruits and vegetables, fish is voluntary. We refer to these products as conventional foods. Because nutrition labeling in accordance with be provided upon request for any restaurant food or meal for which a nutrient content claim a health claim and permitted by a regulation in is made, except that information on the nutrient amounts.Those are the basis for the claim determined by nutrient databases, cookbooks or by other reasonable bases that provide assurance that the food, meal meets the nutrient requirements for the claim. Because nutrition labeling may be in various forms including those provided in other reasonable means. My opposition may argue† It would be enormously impractical to label every genetically modified new crop and would falsely imply a difference in foods’ safety† (Sherrow 2008 p. 86).While seems reasonable I argue that show food label product will help people to be healthier and not risk their own life of getting sick and not getting dangerous diseases. Without labels there is no need for industries create healthier food for people if they aren’t aware of what they are eating. It will lead to diseases don’t know what they are eating there plate. In this article by Marion Nestle she is the Paulette Goddard professor of nutrition, food studies, and public health at New York University.She is author of food politics and with Malden Nesheim why calories count: From science to politics, which will be published in March. Nestle spoke to Nutrion Action’s Bonnie Liebman from New York (Nestle 2011 p. 10-11) touches on the legal issues of how the food industry influence what we eat. The food industry tries to influence us what to eat, but company lobbyists meet with officials in the federal agencies to make sure that the government does not say that people should be eating less of their food products (Nestle 2011).The food environment wants us to eat unhealthy food, they controls the kinds of food are the intakes are better at getting people to eat more and not less. But they are also designed to make sure that you are not starvi ng at all and that your brain has fuel and your body has energy all the time. Local and organic and seasonal foods are important because they give consumers a choice of you to represents an â€Å"explicit critique â€Å"of the existing food system. The mainstream companies are buying organic food companies.Some of which sell organic, healthy sounding chips, cookies, sodas, but they are still sailing some other unhealthy junk food we eat. But also there not enough food to give to everyone in world but if everyone purchase a little more of organic food from farmers markets it would make a huge differences. Right now only a small fraction of the population is buying more organic foods with labels, also fraction are growing and the food industry needs growth for us to eat healthier. Adding a Nutrition information panel will guide buyers to choose healthier products to help eople avoid unhealthy diets. The food industry influences nutrition and health. In negative or positive way that depending if it has a food label Nestle Marion ascertains food producers and manufactures of dietary supplements convinced the public, and congress that their products did not need to be regulated by the a Food and the Drug Administration. Also questionable effects of â€Å"fortifying foods† considered junk food is that practice that promotes unhealthy eating more negative affect of the food industry are also examined. Children are also a prime target for food industry.The producers know exactly what is going on with our food products and manufactures because they have seen it in person when pursues the food products. It the food companies should be involved in food and nutrition by putting labels on food packages. The professionals in marketing campaigns show encouraging by hiring experts’ consultants giving them research grants, providing support of food products and manufactures to emphasize the benefits or minimize of the potentially adverse effects of their produc ts. They show you how dairy industries that took issue with the depiction on a healthy diet .It should base on the plants foods and the limit of the amount of meat and dairy foods, are exposed. Putting food labels will causes industries to make healthier foods. Peter Shawn Taylor is currently editor at Large of Maclean’s magazine. He earned a Master’s degree in Economics from the University of Alberta in 1989; and was senior analyst for the Alberta Liberal Caucus in the early 1990s under Liberal Leader Laurence Decore says taxation on junk food, warning labels on unhealthy foods is a good idea in order to assist consumers to eat healthy (Taylor 2013 p. 2). Today, it’s recently affecting the demanded new taxes on junk food and grotesque warning labels on pizza boxes, similar to the ones on cigarettes. Consequently, if the information on the nutritional quality of food is not provided to the public, people who consume unhealthy food products could be exposed to he alth risks. What is worse, they could face the difficulty of making the right decisions on choosing food products. The article describes in detail that food taxes can make people make the right choices with the food.As for dark warnings, public-health worries that rising levels of obesity mean Canadian children will live shorter lives than their parents, however, the evidence to support such a claim simply does not exist. There are many people in the world who are dying of junk foods because they are so addicted to the fast food and can’t stop anymore. They are overweight and can’t do anything because they are too fat and then they are increasing their chances of getting diseases which is also risking their own lives. The call to action is to demand food labels on food products.Consumer reports touch on legal issues of labels that tell people where beef comes from could be unhealthy for them. The labels help consumers become more informed of what choice to pick when it comes to food. There is an outbreak that of food contamination in a certain country that could help you avoid those food products. Consumers need evidence that there is maker of product called Pom. That is now required to provide two randomized that controlled human clinical trials to back to disease related claims. And this juice product helps supports claims that helps prevent heart diseases and prostate cancer.That why this company appealing the decision of putting a labels this product for all the people that buys this juice product is good and health help you in getting any kind of diseases or some other sickness. Food labels will help us design a healthy diet . With all the information that I have collected about food labeling, all of them had negative thoughts about the legal standard terms. In conclusion, the newly resolved problem with the food labeling standard terms need to get more recognition because in the future consumers won’t have to fight any more for infor mation to help them choose the foods they want and eat in a healthy diet.Food labels contain vital information, not misleading or untrue. References Nestle, M. (2011, October). Buy Me! How the food industry influences what we eat. NutritionAction Health Letter, pp. 10-11. Reports, C. (2013, April 4). Where does your food come from? p6. Sherrow, V. (2008) Food Safety (Point/ Counterpoint). New York: Chelsea House. Taylor, P. S. (2013, 1 April). You can’t tax yourself thin. Canadian Business, pp. 22-22.

Democracy as a Form of Government

In today’s time, the call for freedom and democracy echoes all around the world. Democracy simply means freedom for the people staying in a country. A democratic government simply is a government â€Å"of the people, by the people and for the people. † A government which is elected by the citizens of the country, which is been elected of the people and elected for the betterment of the citizens residing in the country, is a democratic government. Democracy is a very popular type of a government that features free elections, periodically. Democracy is a form of government in which the government is elected completely by the people under a free electoral system. In today’s world, democracy is the best form as a government. Democracy simply means freedom; in a democratic government a citizen has freedom to elect a representative (vote), freedom of speech, freedom of rights, and many more. In a democratic government all the citizens have equal access to power. Democracy is also called â€Å"the last form of government. There are two types of democracy; direct democracy and representative democracy. Direct democracy is a pure democracy. Direct democracy is where there is direct participation of the people. Everyone would gather in town meetings and vote on issues concerning the town. Representative democracy, as the name states, is a system in which the people select others to act in their places. For national purposes, America has two representatives from each state. Liberal democracy exists in the United States of America and also in most parts of the world. The term â€Å"liberal† in â€Å"liberal democracy† does not imply that the government of such a democracy must follow the ideology of liberalism. It is merely a reference to the fact that liberal democracies feature constitutional protections of individual rights from the government. The best and the latest example of an evidence of democracy in America is the election of the new president Mr. Barrack Obama. History has been created as for the first time a non-white president has been elected. This is the biggest and the best example of democracy in the United States of America.

How to Conjugate the German Verb Trinken (to Drink)

How to Conjugate the German Verb Trinken (to Drink) The verb trinken is a strong (irregular) verb meaning to drink. It is a very handy verb to know for traveling to German-speaking countries, or even just singing German drinking songs. As an irregular verb, you cant predict how it is conjugated by a strict rule. You will need to study and memorize its forms. Note that its German principal parts follow the same i/a/u pattern of English (drink/drank/drunk). This is the ablaut Class 3a i - a - u pattern. It is shared with other strong verbs  including binden (tie), dringen  (press), finden (find) and singen (sing). Principal Parts: trinken trank getrunkenImperative (Commands): (du) Trink! | (ihr) Trinkt! | Trinken Sie! Trinken -   Present Tense -  Prsens Deutsch English Singular Present Tense ich trinke I drinkI am drinking du trinkst you drinkyou are drinking er trinkt sie trinkt es trinkt he drinkshe is drinkingshe drinksshe is drinkingit drinksit is drinking Plural Present Tense wir trinken we drinkwe are drinking ihr trinkt you (guys) drinkyou (guys) are drinking sie trinken they drinkthey are drinking Sie trinken you drinkyou are drinking Examples: Er trinkt kein Bier. He doesnt drink beer.Ich trinke lieber Wein. I prefer to drink wine. Trinken -  Simple Past Tense -  Imperfekt Deutsch English Singular Simple Past Tense ich trank I drank du trankst you drank er tranksie trankes trank he drankshe drankit drank Plural Simple Past Tense wir tranken we drank ihr trankt you (guys) drank sie tranken they drank Sie tranken you drank Trinken -  Compound Past Tense (Present Perfect) -  Perfekt Deutsch English Singular Compound Past Tense ich habe getrunken I have drunkI drank du hast getrunken you have drunkyou drank er hat getrunken sie hat getrunken es hat getrunken he has drunkhe drankshe has drunkshe drankit has drunkit drank Plural Compound Past Tense wir haben getrunken we have drunkwe drank ihr habt getrunken you (guys) have drunkyou drank sie haben getrunken they have drunkthey drank Sie haben getrunken you have drunkyou drank Trinken -  Past Perfect Tense -  Plusquamperfekt Deutsch English Singular Past Perfect Tense ich hatte getrunken I had drunk du hattest getrunken you had drunk er hatte getrunkensie hatte getrunkenes hatte getrunken he had drunkshe had drunkit had drunk Plural Past Perfect Tense wir hatten getrunken we had drunk ihr hattet getrunken you (guys) had drunk sie hatten getrunken they had drunk Sie hatten getrunken you had drunk Example Using Trinken Accusative:  Was will  er  trinken?  What does he want to drink? Uses of the Root for Nouns Knowing the different tenses of trinken, you can recognize how it is used in nouns for beverages. Getrnke: beverages or drinksdas Getrnk beverage, drinkder Getrnkemarkt: beverage shop. Here you buy beverages such as beer, cola, or mineral water by the case. Supermarkets now usually have a similar department.

Presenting Rory Sutherland as a Hero of Advertising Essay Example

Presenting Rory Sutherland as a Hero of Advertising Essay Example Presenting Rory Sutherland as a Hero of Advertising Essay Presenting Rory Sutherland as a Hero of Advertising Essay Presenting Rory Sutherland as a Hero of Advertising BY Jaymes2510 James Essex Presenting Rory Sutherland as a Hero of Advertising Word Count: 1133 Words Born in 1965 in a small town called Usk, Monmouthshire, Rory Sutherland has rose through the ranks in the advertising industry to become one of the most influential fgures in advertising (The Marketing Society, 2013). Rory began his studies at his local school Haberdashers, and then on to further his studies at Christs College, Cambridge. During school, Rory was a mischievous child. His brother recalling a ituation in which, in Rorys Latin class the teacher wondered whether he had time for a new exercise. *dow much time have I got? the master muttered to himself as he looked at his watch. Not long unless you give up smoking, Sir, was Rorys response. (The Wiki Man, 2011) This sense of foolishness and carefree attitude seems to have followed Rory into his later life, work and has possibly made him the influential fgure he is today. Rory seemed to be following in the footsteps of Sir Martin Sorrell from an early age, however it seems that the rebellious attitude seemed to diminish the similarities egan teaching at a grammar school in Aylesbury. This would not last long however. The contents of the staff room proved too depressing to bear (Ogilvy, 2013). After applying to numerous advertising and marketing Jobs, Rory finally landed a position at Ogilvy Mather Direct where things did not improve, Paul ODonnell, chairman of Ogilvy Mather saying he was without a doubt the worst graduate trainee we ever hired (The Wiki Man, 2011). Rory had many Jobs at Ogilvy and it seemed like he was terrible at all of them. Rory always had a keen eye for seeking out new developments in technology and making se of them. Rory Joined the agency at the brink of a technological boom, when computers and the Internet were starting to advance rapidly. When Ogilvy got a new information machine called MAID, (a piece of equipment that would give answers to questions being typed into it), they had no choice but to let Rory use it, as he was the only one that knew how. Paul ODonnell (2011) stated that this was the worst thing they could have let Rory do. Instead of actually planning, he would sit in front of the machine typing in question after question, looking at the answers and saying fascinating, fascinating. After being moved from account management to planning, and then being fired from that, it seemed like there was no hope for Rory. That was until an outcry across the office forced them to give Rory one more chance. He was moved to the creative department and flourished. Within five years Rory was made Executive Creative Director. Rory has become an expert on behavioural economics and believes advertising and marketing must be seen as a science. In a TED Talk filmed in Athens, Rory talks about how Perspective is everything and how much too time is spent looking for technical engineering solutions and not enough time ooking for psychological solutions. Using the following example where he talks about the Eurostar Journey times, he sums his statement up perfectly: Six million pounds spent to reduce the Journey time between Paris and London by about forty minutes. For maybe ten percent of the money you could have paid all of the worlds top male and female supermodels to walk up and down the train, handing out free Chateau Petrus to all passengers. Youd still have five [million] pounds in change and people would ask for the trains to be slowed down. (TED Talks, 2012) This is a brilliant example of the creative and knowledgeable way Rory looks at the dvertising industry and using this insight, he has launched a new initiative called #ogilvychange. Founded by Rory himself and Director of Strategy Integration Jez Groom, #ogilvychange uses leading research in cognitive psychology and the communication expertise of Ogilvy to create a new way of advertising, to change the minds and behavior of the consumers in a way that makes advertising much more effective. Rorys view of looking at advertising and marketing as purely a science rather than an art form is not brand new however. In 1923, Claude C. Hopkins published his book advertising and the need to target the man rather than the masses. In other words, advertising that targets a large quantity of people is going to be less effective than advertising that focuses on targeting an individual, finding out the way they think and targeting a more psychological advertising campaign towards them using a scientific approach. In his book, Claude Hopkins says: Dont think of people in the mass. That gives you a blurred view. Think ofa typical individual, man or woman, who is likely to want what you sell. Dont try to be amusing. Money spending is a serious matter (Scientific Advertising, 1923) Rory seems to be carrying on this scientific approach to advertising, working with big lients such as British Airways, British Gas, IBM and many more to change the way people think and behave. Rory has championed the behavioural economics agenda at Ogilvy Mather and working with a team of experts, he will oversee the future of Looking at Rory Sutherland, as a hero of advertising at the present moment may be slightly difficult to comprehend, after all, Claude Hopkins pioneered the idea of scientific advertising and as such, shaped the way advertisers target their consumers. As a personal opinion, I would argue that Claude Hopkins has made much more of a contribution to advertising in the behavioural economics and sychological advertising segment and is therefore more worthy of the title Hero of Advertising. However if we look at the work Rory Sutherland is currently undertaking at Ogilvy Mather, the use of his understanding of behavioural economics and psychological advertising to create a whole new agenda for the company, #ogilvychange, I can not say that he has had no contribution to the advertising industry. His skills speak for himself; his bubbly and rebellious attitude from a young age has made him a charismatic person and as such, he has managed to rise through the ranks at Ogilvy Mather at a substantial rate. Perhaps this is why he has such an understanding of behavioural economics and consumer psychology, because he can relate to the consumer on a human level. As such, although Rory Sutherland may not be worthy of the title Hero of Advertising at the present moment in comparison to such pioneers as Claude Hopkins, I can see the use of his understanding of consumer psychology and his founding and running of #ogilvychange putting him in a prime place to soon become a Hero of Advertising. Hopkins, C. , 1923. Scientific Advertising [online] Available from: http:// www. scientificadvertising. com/ScientificAdvertising. f [Accessed October 2013] The Marketing Society, 2013. Ogilvy and Pimp My Cause partnership [online] The Library. Available from: https://www. marketingsociety. co. uk/the-library/ogilvy-and- pimp-my-cause-partnership [Accessed October 2013] #ogilvychange, 2013. Little Ideas From Big Thinkers [online] #ogilvychange. Available from: ogilvychange. com/ [Accessed October 2013] Og ilvy Mather. 2013. Rory Sutherland. [online] Available from: http:// www. ogilvy. co. uk/our-people/rory-sutherland/. [Accessed October 2013] Ogilvy Mather. 2012. Ogilvy Mather UK Launches new Behavioural Sciences Practice [online] Available from: ogilvy. co. uk/blog/ogilvy-mather-uk- launches-new-behavioural-sciences-practice/ [Accessed October 2013] Ogilvy Change, 2013. An Introduction to #ogilvychange [video, online] Available from: youtube. com/watch? v=PYoD1 IWEYpg [Accessed October 2013] Sutherland, R. , 2011. The Wiki Man [online] London: Its Nice That and Ogilvy Group Ted Talks, 2012. Rory Sutherland: Perspective is Everything [video, online] Available from: ted. com/talks/rory_sutherland_perspective_is_everything. html [Accessed October 2013]

TCP Strategic management. Stakeholders Case Study

TCP Strategic management. Stakeholders - Case Study Example er-high interest, those who are more directly involved in treating the disease such as cancer experts, medical professionals, consumers and cancer advocacy groups are included. Public investors of Zeltia, as well as J&J, the companys co-venturer, as well as creditors of Zeltia, and US policy makers, with their economic and political powers are included in the high power-low interest quadrant. The key players, or stakeholders that fall under the high power-high interest quadrant include the US FDA, joint venture partners J&J and Janssen Cilag, Zeltias key research team as well as the major shareholders and board of directors. For Zeltia, the following are the categories of stakeholders, or groups with interest to the companys decision of introduction of Yondelis  ® as a drug for ovarian cancer. These stakeholders are identified according to their interests and power as apparent in the recent articles that tackle the developments concerning this decision of the company. Zeltia is a publicly-listed company in the Stocks Exchange in Spain (Grupo Zeltia 2008). A publicly-held company has a fiduciary relationship with its investors, where under some laws it is required to disclose many of its activities which could impact the value of the company. Therefore, public investors, or investors who invest in Zeltias stocks through the stock market are a group of stakeholders for the company. The public investors at large determines the dynamics that affect the stock price of the company, hence, the companys market value (Carroll 2009). As apparent in the companys annual report (Grupo Zeltia 2008, note 13), part of the companys financing includes debt. The companys debt has long-term as well as short-term debts, loans, short-term interest accrued, and financial leases. Another group of stakeholders for Zeltia include the creditors. These include the banks, the suppliers, and other financial institutions that provide loan to the company, or in any case where the financing

LPN to RN Role Transitions Essay Example | Topics and Well Written Essays - 1250 words

LPN to RN Role Transitions - Essay Example Harrington& Terry(2009) define role transition as â€Å"the passage or shifts from one role to another and involves changing the way one thinks and acts† (p. 54). Role transition from LPN to RN role is a unique experience as it changes and broaden the LPN’s responsibilities, thinking, practice and experience, and the overall view of the nursing world. The decision to become a registered nurse uprooted to the two of the most important goals I have at the moment: one of them is to continue my nursing education and explore a vast array of knowledge, skills, and experiences apart from being an LPN, and the other one is to pursue this long-time dream of being a registered nurse that helps people as well as the increase in income. The road to become a registered is not easy and requires understanding of the differences between the LPN and RN roles, the management of conflicts, application of classroom discussion to role transition and, knowing and understanding the exisiting facts and standards of the state board of nursing. The LPN transitioning to become an RN faces variations in the roles they perform. Often times, distinguishing the differences between the roles they perform becomes difficult as they are bombarded with several role variations. However, there are two specific role changes differences between an LPN and an RN. One of the first specific role changes is the difference in the nature of client care. LPNs focus on the â€Å"how to† of client care.

Practices or managerial competencies that you think all health care Essay

Practices or managerial competencies that you think all health care administrators should develop - Essay Example This is where conceptual skills come in. They provide an administrator with the perfect launching pad for conducting good research or making the right decisions. The preparation of financial reports requires an able and competent administrator who is technically proficient in using computers to create and manipulate spreadsheets among other documents associated with budgeting Budgeting/reimbursement may require one to interact with other people by asking questions in order to get the right information when in doubt of anything. This requires good interpersonal skills otherwise an administrator may not obtain accurate data/information Understanding whatever one is computing or preparing also requires good conceptual skills (Antony, 1981). An administrator should know which figures are supposed to be entered where, what they represent and how to interpret them in order to explain an organization’s financial position Planning cannot be carried out alone; it is a team effort that is better executed when different opinions and ideas are heard (Lytras, 2008). As a result, working well with different people calls for good human/interpersonal

Business Research Project Essay Example for Free

Business Research Project Essay Serenity Stay Long Term Care is a Specialty Hospital located in Memphis, Tennessee. The company is a 50 bed facility that caters to patients on ventilators, patients needing physical therapy, and patients needing wound care. The facility has been losing a lot of good Register Nursing (R.N.) personnel and Human Resource thinks that it is because of the long 12 hours days required to work. To provide outstanding care to our patients Serenity Stay must find a way to keep good R. N. personnel. Serenity Stay Long Term Care Hospital and Human Resources should focus on the following research question, is working 12 hours’ worth the risk, because it is overworking the nursing staff? Or should management look at changing the hours to benefit staff needs, which could possibly reduce a drop in loss of staff? The first thing we will look at is to see if o12 hour shift are causing our nursing staff personnel to be overworking nurses at Serenity Stay is causing a drop in employment. Secondly we will look at is if working the 12 hours shift is not the cause of loss of nursing personnel. Team A plans to test weather keeping a 12 hour shift or going back to an 8 hour shift will help keep the nurses happy. We will conduct surveys, talk with other facilities that are experiencing the same issues, and talk with the staff involved. If working 12 hours shifts appear to be the problem, then we could look at going back to 8 hour shifts, Townsend, T. (2013). Are twelve hour shifts safe? Retrieved fromhttp://www.american nurse today

Nestle :: essays research papers

Nestle (Brief Overview) 1.  Ã‚  Ã‚  Ã‚  Ã‚  Unconventional methodology of extension to other countries in it’s early years. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Nestle made a name for itself with an experiment involving a child who was intolerant to his mother’s milk or any other substitutes. Nestle not only saved the baby’s life but achieved the feat with a formula developed with a formula that included lactose as one of it’s key ingredients. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Several acquisitions along Nestle’s timeline would further accent its touch in its major revolution in the food industry. CASE1 : IMPORTANT FACTS OF THE CASE. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Nestle’s commencement in 1866 by the Swedish pharmacists and further expansion into Europe and subsequently the rest of the world 2.  Ã‚  Ã‚  Ã‚  Ã‚  Nestle’s landmark acquisituions. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Nestle’s first mover strategy. The writer makes a comparison to enterprises during the industrial revolution. These companies had to invest in infrasture that are almost negligible in todays commerce activities, to start off production. Nestle had to engage in activities with a potential high risk such as their milk collection process in china. 4.  Ã‚  Ã‚  Ã‚  Ã‚  It’s broad based globalization that attracted 99% of it’s revenue from outside of it’s home country in a little over a century 5.  Ã‚  Ã‚  Ã‚  Ã‚  The employment of tactics and strategy in a saturated market like Europe in the late nineties. ( I.E. potential to find an emerging market way before it gets prosperous. Responses to income levels) 6.  Ã‚  Ã‚  Ã‚  Ã‚  Nestle focused more on customization instead of the then resounding and domineering globalization. They believed in customizing a product to suit a local niche one market at a time. That way new product failure rate remained minimal and New product Development grew significantly. This process is referred to as local adaptation by the writer. CASE2 : With regards to emerging markets 1.  Ã‚  Ã‚  Ã‚  Ã‚  Nestle has always pioneered in being the first mover into a new market. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Aligned with the vision of its proprietor they configure new products to their best fit assumption and then introduce it to a unsuspecting market. 3.  Ã‚  Ã‚  Ã‚  Ã‚  After having a substantial leverage on the market, subsequent growth in the market would also mean growth for the subsidiary market share of nestle. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Examples of such products experimented with include tofu, noodles and of Nestlà ©Ã¢â‚¬â„¢s favorite, condensed milk. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Nestle noticeably pierces the market with staple or basic fodd items before upgrading to more upscale products. CASE 3: What is required for the strategy to work 1.  Ã‚  Ã‚  Ã‚  Ã‚  A centralized organizational goal and focus on new product development accented with the regional taste. 2.  Ã‚  Ã‚  Ã‚  Ã‚  An unbiased commitment to optimum product standards. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Subsequent monitoring and alterations as required 4.  Ã‚  Ã‚  Ã‚  Ã‚  Progress report and full disclosure to stakeholders involved to determine if it is worth continuing.

Tea Industry Analysis

INDUSTRY ANALYSIS Indian tea industry The tea industry in India is about 170 years old. It occupies an important place and plays a very useful part in the national economy. Robert Bruce in 1823 discovered tea plants growing wild in upper Brahmaputra Valley. In 1838 the first Indian tea from Assam was sent to United Kingdom for public sale. Thereafter, it was extended to other parts of the country between 50's and 60's of the last century. However, owing to certain specific soil and climatic requirements its cultivation was confined to only certain parts of the country. Tea plantations in India are mainly located in rural hills and backward areas of North-eastern and Southern States. Major tea growing areas of the country are concentrated in Assam, West Bengal, Tamil Nadu and Kerala. The other areas where tea is grown to a small extent are Karnataka, Tripura, Himachal Pradesh, Uttaranchal, Arunachal Pradesh, Manipur, Sikkim, Nagaland, Meghalaya, Mizoram, Bihar and Orissa. Unlike most other tea producing and exporting countries, India has dual manufacturing base. India produces both CTC and Orthodox teas in addition to green tea. The weightage lies with the former due to domestic consumers’ preference. Orthodox tea production is balanced basically with the export demand. Production of green tea in India is small. The competitors to India in tea export are Sri Lanka, Kenya, China, Indonesia and Vietnam. Tea is an agro-based commodity and is subjected to vagaries of nature. Despite adverse agro climatic condition experienced in tea growing areas in many years, Indian Tea Plantation Industry is able to maintain substantial growth in relation to volume of Indian tea production during the last one decade. There has been a dramatic tilt in tea disposal in favour of domestic market since fifties. While at the time of Independence only 79 M. Kgs or about 31% of total production of 255 M. Kgs of tea was retained for internal consumption, in 2006 as much as 771 M. Kgs or about 81% of total production of 956 M. Kgs of tea went for domestic consumption. Such a massive increase in domestic consumption has been due to increase in population, greater urbanisation, increase in income and standard of living etc. Indian tea export has been an important foreign exchange earner for the country. There was an inherent growth in export earnings from tea over the years. Till 70s’, UK was the major buyer of Indian tea Since 80s’ USSR became the largest buyer of Indian tea due to existence of the trade agreement between India and erstwhile USSR. USSR happened to be the major buyer of Indian tea accounting for more than 50% of the total Indian export till 1991. However, with the disintegration of USSR and abolition of Central Buying Mechanism, Indian tea exports suffered a set back from 1992-93. However, Indian Tea exports to Russia/CIS countries recovered from the setback since 1993 under Rupee Debt Repayment Route facilities as also due to long term agreement on tea entered into between Russia and India. Depressed scenario again started since 2001 due to change in consumption pattern, i. e. switch over from CTC to Orthodox as per consumer preference and thus India has lost the Russian market. Another reason for decline in export of Indian tea to Russia is offering of teas at lower prices by China, South Asian countries like Indonesia and Vietnam. The major competitive countries in tea in the world are Sri Lanka, Kenya, China and Indonesia. China is the major producer of green tea while Sri Lanka and Indonesia are producing mainly orthodox varieties of tea. Kenya is basically a CTC tea producing country. While India is facing competition from Sri Lanka and Indonesia with regard to export of orthodox teas and from China with regard to green tea export, it is facing competition from Kenya and from other African countries in exporting CTC teas. Because of absence of large domestic base and due to comparatively small range of exportable items, Sri Lanka and Kenya have an edge over India to offload their teas in any international markets. This is one of the reasons of higher volume of export by Sri Lanka and Kenya compared to India. Another important point is that, U. K has substantial interest in tea cultivation in Kenya. Most of the sterling companies, after Indianisation due to implementation of FERA Act started tea cultivation in Kenya. So, it makes business sense for U. K. to buy tea from Kenya and Kenya became the largest supplier of tea to U. K. Tea is an essential item of domestic consumption and is the major beverage in India. Tea is also considered as the cheapest beverage amongst the beverages available in India. Tea Industry provides gainful direct employment to more than a million workers mainly drawn from the backward and socially weaker section of the society. It is also a substantial foreign exchange earner and provides sizeable amount of revenue to the State and Central Exchequer. The total turnover of the Indian tea industry is in the vicinity of Rs. 8000 Crs. Presently, Indian tea industry is having (as on 31. 12. 2006 ) 1655 registered Tea Manufacturers, †¢ 2008 registered Tea Exporters, †¢ 5148 number of registered tea buyers, †¢ Nine tea Auction centres. The Indian tea industry is witnessing a strong revival of fortunes with exports rising and domestic consumption gearing up. The industry saw an impressive 8. 8 percent increase in average tea auction prices in the five months ended August 200 4. The tea industry is one of the oldest organized industries in India with a large network of tea producers, retailers, distributors, auctioneers, exporters and packers. Tea is grown in more than 32 countries among which India is the largest producer. The industry provides direct employment to more than a million workers of which a sizeable number are women. More than two million people derive their livelihood from ancillary activities associated with production, value addition and marketing of tea. The tea trade is a major contributor to the country’s economy. Substantial foreign exchange earnings with negligible import content, contribution to the State and Central exchequers, preserving a pollution free biosphere and soil conversation are some of the important features of the tea industry. Tea Exports increase Due to global supply imbalance, tea exports from India during the Jan- Aug 2004, period increased to 107. 7 million kg against 92. 4 million kg in the corresponding period last year. However, the average price realizations dropped to Rs 83. 20 per kg in 2004 from Rs 100. 51 per kg in 2003. The rise in export volumes has been boosted by higher demand from Pakistan, Iran, Iraq and other gulf countries. The unconventional destinations like Japan, Germany, Singapore, Australia, USA and Canada have emerged as potential destinations in recent months where Indian tea is being exported in greater volumes and has recorded 88 percent growth in the first five months of calendar year. The all-India average export realization tumbled drastically by 17. 2 percent to Rs 83. 20 per kg in the five months ended August 2004, from Rs 100. 51 per kg in the corresponding previous period. The fall in the average export realization was relatively modest at 5 percent to Rs 118. 8 per kg in north India, while it was steeper at 16. percent to Rs 58. 61 per kg in south India. Even as exports rose, imports too, jumped sharply. There was a 225 percent increase in tea imports to 17. 83 mn kg in the five months ended August 2004 compared to 5. 47 mn kg in the corresponding period last year. {draw:frame} Tea is indigenous to India and is an area where the country can take a lot of pride. This is mainly because o f its pre-eminence as a foreign exchange earner and its contributions to the country's GNP. In all aspects of tea production, consumption and export, India has emerged to be the world leader, mainly because it accounts for 31% of global production. It is perhaps the only industry where India has retained its leadership over the last 150 years. Tea production in India has a very interesting history to it. The range of tea offered by India – from the original Orthodox to CTC and Green Tea, from the aroma and flavour of Darjeeling Tea to the strong Assam and Nilgiri Tea- remains unparalleled in the world. Tea trading in the domestic market is done in two ways- Auction and Private Selling. Market Reports are received from the six major auction centres in India, namely, Calcutta, Guwahati, Siliguri, Cochin, Coimbatore and *PEST ANALYSIS GLOBALLY *( u. k tea market ) Political Factors The UK Government supports the fair trading commitment for both the local consumers and foreign producers (News BBC, 2005). This is observed by a requirement on labeling that a stamp of â€Å"Fairtrade† must be included in the products for consumer reference. This is a way to give the buyers a chance to patronize those companies that are producing tea responsibly. However, this also shows that the UK Government do not have strict policies on fair trade. Due to this, the recent calls of Indian workers for the UK Government to act against Unilever due to unfair trade acts and the inability of the latter to act speedily on the matter have adverse consequences on future exporters. If big and global companies such as Unilever continue to rip profits un-scaled with the source plantation abroad, the competitiveness of new entrants would be reduced. For example, Unilever can engage to price wars as well as incur substantial growth funds. To address this scenario, prospective exporters are expected to create a niche market to go away with direct competition with large companies. In 2004, the calls of EU Commission against the UK Government to implement the â€Å"tea break† law concretized the significant role of tea in the country as well as the Union as a whole (BBC News, 2005). In contrast but in support to the increasing importance of tea in the UK, the Government used the gesture of providing free to all British to motivate them to go to the cherished Millennium Dome. Also, tea giving is also used to foster cohesion among British especially in 2005 where terrorist attacks plague the country (Watley Website). Throughout the UK political history since the introduction of tea in Britain by Catherine of Braganza and rationing of tea to UK soldiers of First World War, tea played a major role in government affairs. Thus, it can be concluded that the approach of the Government to tea imports are positive. However, there is still a question of protecting their local producers. Specifically, imports will only be allowed if local production is under shortage or if the country cannot get the internal benefits greater the cost of doing business with foreign tea manufacturers (Tea Website). In contrast, there are similar adverse actions that the Government imposed on tea campaigns (BBC News, 2007). For example, the Advertising Standards Authority apprehended the UK Tea Council, for dis-informing the market about the benefits of tea. Even though the Council cited several papers to prove that the press release is facts, the Authority argued the lack of substantial evidence. More importantly, the Authority wanted the council to avoid making ill-supported ads that may run counter to the health policies of the Government. Due to this, it can be said that the Government does not have a firm stand about the health benefits of tea. In effect, future ads to increase the market for tea may have weaker impact to consumers due to absence of full government support. However, as history suggests which includes events dated back as far as Opium Wars, UK Government places a substantial importance in tea trade. But the role of exporters such as Chinese merchants fell as UK have established its own tea fields in UK areas such as Cornwall. Economic Factors Comparing the UK tea prices of today and 1977 figures, supermarkets are selling tea bags much cheaper compared to several decades ago (Telegraph Website). This is a good opportunity for exporters because the natural resources as well as cheap labor in their home countries can be used to engage in price competition in the UK. However, there is a pitfall. This is true when the price of exported teas is so low that the operations of the exporters are in jeopardy once the market continuously put pressure on tea prices. There are several risk factors that influence of price reduction in of UK tea which can include competitive policies of retailers to as far as the weak US dollar. Due to this environment, exporters might not have much incentive in selling in the UK given that there are trade constraints and disincentives coupled with heavy competition. Ultimately, exporters have to battle with volume rather than quality. In contrast, there is an advantage of exporters who can offer innovative products. In this way, the market will not rely on price factors to affect their decisions rather to the qualities of tea products which is also the source of loyalty. There are numerous characteristics of UK that makes it an attractive destination for exporter goods. Being the second largest economy in Europe, UK is also one of the most globalized advanced economies the world (UK Statistics). There is an opportunity for exporters to exploit the inclusion of UK in the EU and the latter influence in the trade agreements of the former. When this is enforced, entry to UK market may serve as a window of opportunity to infiltrate EU state members. Free market is also the main framework of UK institutions which limits the influence of UK in trades. According to National Statistics, UK also has low inflation, unemployment and interest rates and ranked one of the most superior economies in the region. With this in mind, exporters can easily attached bulk of positive issues to the production, start-up and marketing environment in the country. In the contrary, UK still has problems in reducing income inequality. Although not a good sign in aggregate, exporters can use niche marketing to exploit this bottleneck. Competition, thus, is reduced when direct rivalry is spread over the income boundaries of the people. With respect to some concepts on tea business, influx of tea exports can reduce the capacities of monopolist but this can result to intense rivalry (Market Trade Fair). Thus, exporters can reduce the competitiveness of local producers. With cheaper labor and known abundant natural resources in developing countries, UK tea industry may not have the ability to coupe with them. Further, switching costs of tea products are low which makes customers have the higher bargaining especially in terms of price and quality. Considering this, exporters that have the upper hand in bringing broader variety of teas compared to local producers. With Asian touch to the products, the market may also feel that exports have higher nutritional value than local counterparts. However, there is a very high risk of failure in the industry especially if the location is UK. Profits margins are low, fixed assets are high, inventory are perishable and local producers may have been embedded. This is to exclude adverse corporate responsibility that may result to low margin such as the example of Unilever criticized approach in Indian tea farms. Social Factors It is internationally claimed that tea is the second most popular drink after water (Rico Magda Research, 2006). There are at least 800 million cups of tea that are consumed in a global scale. Of this figure, UK is the country that has the highest share per capita on a daily basis. Without demographic restrictions on the market regarding their preference of tea (i. e. at all ages), the UK tea market loomed to at half a billion value with everyday demand of tea at 160 million cups. According to Mintel Report, green tea is preferred by the market apart from red and black variants of tea because of green tea's relatively higher pleasurable taste and health benefits. As the country is on the peak of its becoming a cafe society culture (Elopak Website), numerous tea-makers all over the world saw opportunity of this trend. Not only is the basic qualities tea encouraging UK market to buy them. As a matter of fact, several new entrants that introduced different varieties and innovations on tea products are also becoming successful. Specialty teas such as those with spicy flavors are widely-accepted. The UK market continues to support tea-makers and retailers as long as they are able to address the health, safety and taste needs while innovation serves as a good foundation to introduce new products. If accepted, these innovations can make a demand shift from ordinary tea features to creative ones. Another illustration is the changing lifestyle of the UK market. The preceding features can also be successful if they are able to make tea as a representation of the one's consuming them. This is when stylish tea from niche players became critical. Thus, the growth in of tea industry in the UK is expected to be at least 7%. Delving to other health products, UK's consumption of oatmeal including porridge from 2003 to 2005 significantly increased at least 20% (Baker Website). This indicated that the health consciousness of consumers have revived several years ago. The interesting part is the large part of UK consumption of these products is sourced from cafes shops similar to teas. Convenience in eating as well as provision for healthy diet is two of the primary motivation of the consumer of their increased support. Parallel to iced tea, the positioning of cold cereal market is good with annual increase of at least 10%. This means that the typical intake of healthy products is changing (Food Quality News). With the aid of governmental information efforts, more UK people are developing the habit of evaluating the nutritional content of each product label before actual purchase. This improvement is an extension of 2000 shifts on health beliefs of the population. There are many benefits of tea from the Asian tests and experiences that are not yet as many as UK (Info Cancer Website). In fact, there are minimal UK studies to confirm that Asian evidence of cancer-minimizing capabilities of green tea. However, the UK market as well as some UK analyst has concluded that the Asian benefits are yet to be acquired by the country simply because the former is relatively consuming less quantities of tea. On the other hand, there are UK laboratory test that observed that tea has higher caffeine content than regular cola, energy drinks and chocolate. Caffeine is a substance that has positive effects to people such as increased alertness, treatment of asthma and aids blood flow. To be in safe levels of consumption, a person should not exceed 6 cups of tea in a day. Finally, increase caffeine consumption would lead to inability to sleep, nervousness and frequent palpitation of the heart (Tea Website). There are also studies that showed increased risk of bone illnesses such as osteoporosis and adverse effects on pregnancy if caffeine intake is not regulated. Technological Factors In European standards, UK agricultural production and its level of technology is efficient and highly-automized. As illustration, only 2% of its labor is in required to support sixty percent of its agricultural sector (Nutri-Ingredients). However, the list of main agricultural outputs of the country excludes tea. This is because that tea is abundant and typical to Asian regions. There are private companies such as Unilever that are able to re-produce tea in the UK. But this is generally limited in variety and in texture. For example, in 2003, White tea became a successful product introduction in the UK because it is an exotic plant to the consumers. Obviously, the advantage of producing and selling exotic teas in the UK is that it is a good hedge in any technological advancements and efficiency in production of developed countries. Also, medicinal value is believed to be redeemed for products that do not undergo intensive technological application. To this part, exporters would be encouraged to enter and compete the UK market because what they are offering are unique products. Historically, unique products have the ability to run against market trends (e. g. avoidance of lower prices). UK is one of those developed economies that maintained the role of agriculture in the economy despite radical shift of sectors towards service and manufacturing industries (IATC Website). In fact, the country is one of the leading nations that produce safe and efficient harvests. The quality of UK's products is reflected in its consumer protection against low quality and sometimes foreign foods. This can be a source of weakness against tea products from developing countries. The good issues are that China is a close trading partner of UK. The topography of UK includes fertile farmlands, favorable climate, pioneering breeding practices and application of science. However, these features may as well highlight the competitive advantage of Asian tea which is deriving in traditional, religious and cultural uniqueness. Even if some varieties of Asia teas are being able to be re-produced and propagated in UK, the impressions of healthy and effective may not be synonymous to all UK customers. Conclusion The PEST analysis above showed that Chinese tea exporters have a good opportunity in the UK market. The tea sector in the country has variety of advantages against exporters. This includes regulatory compatibility, consumer familiarity, efficient production practices, arable lands and high purchasing power of the people. On the contrary, Chinese exports have also its advantages such as traditional approach to production, unique land setting, embeddedness of tea as cultural medicine, competitive prices and a new look to tea products. The last feature and the health value Chinese tea exports would be the most critical factors for today's slowing tea sector. To address this issue, iced tea is the answer. This will defeat UK-based products especially if the Chinese exporter can offer cold and unique recipe of tea. Specifically, the ability of its product to be preferred by customers as hot or cold can be an indispensible characteristic to increase its market share abruptly. {draw:frame} {draw:frame} Silver Step Exports is a trading and packaging company that specializes in high quality INDIAN TEAS RICE SUGAR WHEAT FLOUR vision : To be india’s foremost tea exporters. ACHIEVE MARKET THROUGH LEADERSHIP FOR BRANDED TEA WORLD WIDE. TO BE PERCIEVED AS MOST INNOVATIVE IN TEA BASED BEVERAGES LONG TERM PROFITABLE GROWTH VALUES : RESPONSIBILITY- Be responsible and sensetive abiding all the norms regulations of various countries. Product portfolio : Tea ( primary) Rice ( secondary ) Sugar( secondary) Service portfolio : Packing for reputed groups like :- Goplajee Hope life consumer care MANAGEMENT SUMMARY : Management comprises of highly qualified mangers at all the levels of the organization, experienced managers and consultants along with strong market research team forms the strong base for SILVER STEP EXPORTS. Top management has the clear vision to achieve and form the policies and strategies and take the organization to new heights . SWOT ANALYSIS STRENGHTS : Real strength of SSE lies in its capacity and capability to produce any kind of tea in any quantity with best possible quality. The capability and expertise of top management enables the organization to take quick and effective decisions. With a wide variety of product to offer SSE enjoys a premium segment of customers to which it caters with best quality product. Strengths at a glance : Superior quality Best prices Standardized product Total quality management programs Flexibility and adaptability. Innovation WEAKNESS Organizations operate in an economic and social environment which are to be taken care of by the organization itself, weakness Is not merely due to one specific factor but aggregate of many , Main weakness lies in, is of inventory a wide variety of tea ( approx. 30 flavours ) are available in the market keeping all the stock ready at one point of time is sometimes risky as thw quality may detoriate over a period of time. Hence, piling up inventories is sometimes a problem for the organization. Inventory management Price fluctuations ( industry based factor) OPPORTUNITIES Tea is an incredibly ancient beverage. For thousands of years leaves have fallen into the cups of great rulers, philosophers and spiri tual leaders. Man has learned the way of the leaf. We have made this revered beverage a central part of almost every world culture. Can there be anything new to add? It's a question I ponder every year. And, at the beginning of every year here I sit at the computer like a cartoon figure with an angel on one shoulder and a tiny devil on the other, a victim of my own conflicting opinions. With increasing demand for tea worldwide and with innovation taking place every now and then creating new and better products SILVER STEP EXPORTS aims to achieve a high growth rate capturing new markets in DOMESTIC as well as INTERNATIONAL markets. With the ever increasing demand for tea SSE has a long way to go adding new products to its basket and creating new and bigger markets globally. SSE also has RICE AND SUGAR in its baskets which also has a very high market and potential to grow even better so SSE can also aim at exporting these products along with the excellence in tea trade. OPPORTUNITIES AT A GLANCE. : Capturing more market share. Domestic market capturing Exporting tea Exporting rice and sugar. Creating new brands. THREATS There has been a significant value erosion in the tea market, with regional players offering mediocre products at low prices or with ttractive promotions Despite the fact that tea is the most traditional and affordable beverage in India – and probably because of as well – it is perceived as being old fashioned and less functional than some substitute products. With increasing delicacy it is difficult to retain customers for using quality products as the duplicate products are of che aper quality and therefore are available for low prices Increasing local players. Duplicacy Cheap quality at lower prices General competition level Consumer taste and preferences. BUSINESS MODEL Marketing plan & its strategies makes product race incompetitive situation and executes brand image, which givesloyal customers to the company. It helps the product to make its independent identity offer diverse brands after taking local tastes into account. Our products vary in terms of blend, pricing and packaging formats to cater to the unique needs of each segment. † strategy is to invest in long-term brand building for sustained growth. Strengthen our business in existing geographies †¢ Expansion into new geographies New product development and building business in – Black Tea – Fruit and Herbal Infusions – Ready to Drink Teas – Out of home †¢ Building operational capability to enable the commercial business to achieve growth †¢ Management Strength Increase market share. †¢ Generate brand awareness within consumer target market and business target market. †¢ The road ahead promises plenty. The goal is to m ove the brand portfolio from its current 19 per cent value share to a 25 per cent value share in the medium term {draw:frame} DISTRIBUTION PLAN draw:frame} {draw:frame} COMETETIVE ANALYSIS FINANCIAL PERFORMANCE Organization has grown at a rapid pace capturing new markets in a very short span of time of its operation. *KEY SUCCESS FACTOR & strategies*. Success mantra for SILVER STEP EXPORTS lies in the : Procurement of raw materials . Suppliers Manpower No compromise on quality. Top level management of SSE allows the organization to work in the most effective and efficient manner . SSE believes in providing best value to its customer, Hence no compromise on quality. Market segmentation: â€Å"It consists of a group of customer who share similar set of wants † Geographically †¢ South India, southeast India, southwest India, north india , J&k , Punjab and haryana Social class**: †¢ Working class, middle class, upper middle class FINDINGS AND OBSERVATIONS Training was u ndergone in the field of marketing wherein a detail study of tea market was carried out as in what type of product is liked in various parts of the world. SSE has a very wide scope in the domestic as well as international market A strong hold in domestic markets like J&K , Punjab , Haryana, U. P serves SSE as a base , an opportunity to build on its market and create a name for itself by securing more customer base This is possible on through the supply chain The Super stockiest , agents, wholesalers and retailers Which has been a strength for SSE. SSE has been a market leader in flavoured tea market. KEY LEARININGS IN THE ORGANIZATION : During the course of my internship I gained a lot from the organization way of working , its mission , objectives and methods adopted to accomplish it, Some key learnings are : Brisk decision making Creating harmony among the levels of organization. Effectively control the supply chain. No company owned retail outlets. No direct reach to the consumers. CONCLUSION : The road ahead promises plenty. Tea market has a very wide potential to grow with wide variety of tea available and increasing demand of tea worldwide, Tea Trade has emerged as a new dimension of trade to the world with ever increasing rise in consumption of tea it has opened a wide new markets to explore and cater to their demand. Besides the domestic consumption a surplus is found to exist in the end which can be used to cater demand of other countries so that